The Darmawangsa Square

To start the brand Identity creation, a name-change was indespensable (replacing ‘DS city walk’ into ‘The Darmawangsa Square’); followed by logo design and supergraphic development. As for the environmental graphic design, the project was a combination of wayfinding system with place-making design.

Visual identity outcome resulted with the Spear concept selection, metaphoric of classic wayang’s Pandawa Lima. Sharp triangle form and a more circular shape united to represent a circle of community to illustrate ‘a meeting point’. Given values of hospitability and intimacy with royal colors of dark blue and gold was selected as the answer.