Hadiprana

Revamping the face of a well-reputable architect & design firm with over five decades of experiences, meant a bold move to for a company to become a brand. Not only designing building, Hadiprana is a brand for living-essentials, now. A new vision of “Nurturing Dreams, Enabling Potentials, Inspiring Lives” was approved to re-ignite the brand new journey.

The founder’s motto is “Doa & Karya” (pray & work); The analysis key answer is “realizing dream and providing idea”; The brand characters are “Unique, Eclectic and Contemporary”.

The brand identity portrays a pure hope by being the door of enlightenment. It’s simple looks carry an hourglass shape to reflect timeless beauty in each creations. Silhouette of two open doors sparks a warm gesture in welcoming a brighter future. A Hand-tailored typeface for the mark was done manually to bring clear approach of the new professional standard & system. Hadiprana’s identity opens door of opportunity to life’s biggest potential, as it inspires others.