Indesso
Enriching Life through Limitless Sensory Experience
YEAR
2018
CLIENT
PT Indesso Aroma
SERVICE TYPE
Brand Development
Manufacturer, extractor and exporter of nature-based ingredients utilizes advanced technology, well sustained system and excellence business ethics. Indesso’s mission is to create innovative solutions with sustainable natural-based ingredients for life.
Using the momentum of their 50th anniversary, we assisted Indesso to rejuvenate the new corporate identity design as well as launching its new values of Sustainable + Enhancing + Natural + Scientific + Enthusiastic + Solution-Oriented, or simply S.E.N.S.E.S.
The identity carries the internal vision, new brand spirits and its nature essence by conveying the company strength of extracting nature, sustainable business, as well as fine quality products. The creative concept incorporates kinship, essential oils, and sensory devices into a figurative shape, consisting of 5 visual components, in relation to 5 decades journey. A leaf symbolizes nature; A nose silhouette as organoleptic property of aroma; A mouth portrays a sincere smile; 2 petals gesture connection of nurturing hands; And a liquid-drop as a whole.

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