Pentacity Shopping Venue
A New Premium Shopping Mall Ready to Greet Globalization
YEAR
2013
CLIENT
PT Wulandari Bangun Laksana
SERVICE TYPE
Brand Development + EGD
The latest development from Balikpapan Super Block in 2012, Pentacity is home of thousands new shop and modern stores. Built on 12 hectares within the super block it is located at the prime area of Balikpapan to cater the cosmopolitan style for a premium life. Forecasted as the city’s highest standard of shopping mall, Pentacity is a different kind of shopping venue.
Sharing the same ground to the residence above it, the identity carry the same visual yet the logomark was chosen with a more festive colors. A great opportunity in executing the brand's new concept, from strategic planning up to its delicate finish of environmental graphic design (wayfinding).

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