Aliva Priva Jardin

The name ALIVA interprets the beginning of life, consists of "alif" (first letter in Arabic), and “alpha" (first letter in Greek). ALIVA connotes "alive", which has a good meaning of growing a new family. Priva Jardin as a descriptor was taken from French, translate as a private garden.

The Identity design is inspired by “a growing home” as its brand’s soul, through visualization of a lotus, that illustrates harmonious nuance in eastern philosophy. The letter-type forms and composition reflect the contemporary architecture style, giving a very modern nuance, while the colors selection express the brand’s character of calm, charming, and caring as well.