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Using the right tools along with the proper techniques, and secret recipes to enable your brand to achieve its maximum potential; we are humbled & excited to serve a variety of ‘delicious & healthy cuisines’ for you to enjoy.

BRAND
STRATEGY

> Brand Research

> Brand Platform

> Brand Architecture

> Brand Conception

BRAND

IDENTITY

> Verbal Identity

> Visual Identity

> Icon & Illustration

> System & Guidelines

BRAND

EXPRESSION

> Stationery & Forms

> Identity Application

> Product Packaging

> Merchandising Design

BRAND

ENVIRONMENT

> Way-finding System

> Placemaking Design

> Architectural Facade

> Exhibition & Display

BRAND

COMMUNICATION

> Corporate Literature

> Marketing Collateral

> Integrated Communication

> Digital Design (UX/ UI)

BRAND

MANAGEMENT

> Brand Launch

> Brand Stewardship

> Brand Engagement

> Brand Evaluation

cooking method

We initiate and manage a simple yet systematic creative process in a formula, chef’s signature creation; functions as a pivotal-guide in creating blueprint to many projects.

  • defining the taste

    Kitchen’s first steps before developing cuisine creation and eating experience. A Chef needs to contemplate the initial taste in mind, interpret the flavour, and compose the sensation.

     

    the briefing:

    • Challenge

    • Objective

    • Ideal goal

  • ingredients learning

    In creating delicious dish, a chef needs to devote his time to comprehend each ingredient. Carefully searching, studying and selecting only the best ingredients for further process.

     

    the research:

    • assessment

    • study

    • analysis

  • recipe formulation

    Beyond serving taste, finding a formula for a recipe is very crucial! A chef turns exploration into reality. In kitchen terms, it is as important as finding the soul of a cuisine and naming it right.

     

    the strategy:

    • planning

    • platform

    • concept

  • preparation + creation

    Where the actions take place. Cutting, mixing, boiling, baking, steaming, and frying process. On kitchen’s table, above stove and inside oven is the chef’s transformative moment.

     

    the design:

    • verbal

    • visual

    • image

  • plating + tasting

    The art of table presentation & food tasting requires a chef’s touch; aesthetic set-ups and detail arrangement, blend together to serve a memorable indulgent experience.
     

    the execution:

    • narration

    • application

    • production

chef's profile

Nico A. Pranoto is an idealist designer, a passionate story-teller and a self-made entrepreneur, with a background of over two decades in the creative industry. He transforms corporate issues, service challenges, and B2B strategies by integrating business idea through the power of branding and the impact of design.

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As a mentor, he passionately shares his skills, knowledge and experience. Nico lectures in many brand identity courses; graphic design classes, and speaks for numerous creative seminars. He continuously strive to inspire as a coach for many corporate trainings and creative workshops.

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Furthermore, he had multitude of roles during decades of service and contribution to ADGI (Indonesian Graphic Designer’s Association).

kitchen's menu

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